About Nui Clothing
Nui Clothing is a Manila based trendy online boutique.
Owned by sisters Che & Charlotte. Inspired from the chinese term “Nui” that means woman in English. Carrying stylish pieces and accessories for ladies of all sizes and an exclusive line of fashion-forward swimwear.
Born out of their love for fashion. Che, who has been a fashion merchandiser, designer and buyer for more than a decade handles the clothing line. While Charlotte, a Fashion and Beauty brand manager and a certified make-up artist handles the accessories line.
Since then, they are proud to have met and served a lot of happy buyers who have been their inspiration to continually grow and be acknowledged as one of the best Filipino online retailer ( * ).
They carefully select and import their products. In some ocassions, design exclusively for their Nui in house label. Both with an eye for design, style and that certain something that makes each item you find in their shop uniquely yours. A constant flow of fun and stylish clothing to make you look come together at the right price.
Welcome to Nui e-boutique. Made with your utmost online shopping pleasure and convenience in mind.

managed by : Secion Manila Clothing
DTI Registered Certificate# 00273094
TRN#1736911. December 5, 2007. Philippines.
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( * ) Awards :
- 2009 : Best E-Commerce Website : Philippine Web Awards
- 2009 : People's Choice Award : Philippine Web Awards
- 2009 : Included in Spot.ph Manila's Top Online Boutiques
- 2008 : Received 5-star Rating & Admin Pick from Best Pinoy Websites.
- 2007 : Named "Trendiest Online Store" from Phil Business , SME. Franchise & Investment.
" Fun and Style at the Right Price - Online "
By : Pam Pastor
Philippine Daily Inquirer
Che Bendicion knows clothes well. She used to handle the Girls Teens Apparel for SM as a merchandising manager.
"My love for fashion kept on growing. I was given the chance to go abroad and discover a lot of unique stuff which i brought home as design inspirations." she says.
Her friends liked her taste and kept asking her to buy clothes for them. "thats where i got the idea of selling clothes, mixing both imported and my own designs.
At first, Che and her sister, Charlotte joined Christmas bazaars. But at the end of each season, they were left with unsold clothes. Both busy with their day jobs, Charlotte thought of trying to sell their fashion finds online. They started with Ebay and their attempt was so successful that they ran out of stocks to sell in a months time.
"After we ran out of pieces to sell, I then started selling my purchases abroad and some pieces i made." Che says. A year later, they bought their own domain (www.nuiclothing.com) and opened their own online store.
Nui Clothing offers a mix of unique pieces from abroad and designs from their own Nui label. The prices are reasonable.
The sisters are having fun fulfilling their store's mantra " a constant flow of fun and stylish clothes at the right price." She says there are a lot of benefits to selling online. "The internet has given us access to a borderless market. As long as there's the internet, the world is your oyster."